Privacy policy

Last updated: 30 July 2026

Belfast Beard Company operates this store and website, including its content, features, products and related services.

The website is operated by THEBELFASTBEARDCOMPANY LTD, trading as Belfast Beard Company. Company number NI732020.

Our store is powered by Shopify, which enables us to provide our website, checkout and related services.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, create an account, use our Contact Us form or otherwise interact with us.

For the purposes of UK data-protection law, THEBELFASTBEARDCOMPANY LTD is the data controller for the personal information described in this policy.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include anonymous information that cannot identify you.

Depending on how you use our website and services, we may collect:

  • Identity and contact information, including your name, billing address, delivery address and email address
  • Payment and transaction information, including your payment method, payment confirmation, purchases, returns, refunds and order history
  • Account information, including login details, preferences and settings
  • Shopping information, including products you view, place in your basket, save or purchase
  • Communications submitted through our Contact Us form or other website features
  • Device and technical information, including your IP address, browser type, device identifiers and network information
  • Website usage information, including how you navigate and interact with our website
  • Marketing preferences, including whether you have agreed to receive promotional communications

Payment information is generally processed securely by Shopify and the relevant payment provider. We may not receive or store your complete payment-card details.

How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, complete a form or otherwise provide information
  • Automatically through cookies and similar technologies when you use the website
  • From Shopify and other service providers that process information on our behalf
  • From payment providers, delivery providers and other partners involved in fulfilling your order
  • From advertising, analytics or social-media partners where permitted by law and your cookie choices

How We Use Personal Information

We may use your personal information to:

Provide Our Services

This includes:

  • Processing payments and orders
  • Confirming and fulfilling purchases
  • Arranging delivery
  • Processing returns and refunds
  • Managing customer accounts
  • Remembering preferences and basket contents
  • Providing customer support
  • Responding to requests submitted through our Contact Us form

Improve Our Website and Products

We may use information to:

  • Understand how customers use the website
  • Identify technical issues
  • Improve website performance
  • Develop and improve products and services
  • Personalise your shopping experience and product recommendations

Marketing and Advertising

Where permitted by law, we may use personal information to:

  • Send promotional communications
  • Measure the effectiveness of advertising
  • Show relevant advertising on our website or other online platforms
  • Understand products you may be interested in based on website activity

You may withdraw your consent or unsubscribe from marketing at any time using the option provided in the relevant communication or through our Contact Us form.

Withdrawing from marketing will not stop essential communications relating to orders, returns, refunds, security or changes to our services.

Security and Fraud Prevention

We may use personal information to:

  • Verify transactions and account activity
  • Detect and prevent fraud
  • Protect our website, customers and business
  • Investigate unlawful, unsafe or malicious activity
  • Enforce our Terms of Service and other policies

Legal and Regulatory Purposes

We may use personal information to:

  • Comply with legal, tax, accounting and regulatory obligations
  • Respond to lawful requests from courts, regulators or public authorities
  • Establish, exercise or defend legal claims
  • Investigate breaches of our policies
  • Meet product-safety and consumer-protection obligations

Our Lawful Bases

We process personal information only where we have a lawful basis.

Depending on the circumstances, we may rely on:

  • Contract: where processing is necessary to process and fulfil an order or provide a requested service
  • Legal obligation: where processing is required to comply with laws and regulations
  • Legitimate interests: where processing is reasonably necessary to operate, secure and improve our business, provided those interests do not override your rights
  • Consent: where you have actively agreed to optional marketing, advertising cookies or another specific use of your information

Where we rely on consent, you may withdraw it at any time.

Some information is required to enter into or perform a contract with you. If you do not provide information needed to process payment, confirm your order or arrange delivery, we may be unable to accept or fulfil your order.

Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to:

  • Operate essential website and checkout functions
  • Remember your choices and preferences
  • Keep the website secure
  • Understand website traffic and performance
  • Personalise content
  • Measure and deliver advertising, where you have agreed

You can manage non-essential cookies through the cookie controls available on our website. Further information is provided in our Cookie Policy.

Disabling essential cookies may prevent parts of the website or checkout from working correctly.

How We Share Personal Information

We may share personal information with third parties where reasonably necessary to operate our business, fulfil orders or comply with the law.

These parties may include:

  • Shopify, which hosts and operates our online store
  • Payment processors and financial-service providers
  • Delivery, fulfilment and logistics providers
  • Website hosting, security, support and cloud-storage providers
  • Analytics and advertising providers, subject to your cookie choices
  • Professional advisers, including legal, accounting and insurance providers
  • Regulators, courts, law-enforcement bodies and public authorities where legally required
  • Parties involved in a proposed or completed sale, merger, restructuring or transfer of the business

We may also share information when you direct us to do so or expressly consent to the disclosure.

We do not sell your personal information.

Service providers may use personal information only as necessary to provide their services, comply with the law and meet their own legal obligations.

Our Relationship With Shopify

Our website and online store are hosted by Shopify.

Shopify collects and processes personal information about your access to and use of our store so that it can provide and improve its services.

Information submitted through our website may be shared with Shopify and its service providers, some of which may operate outside the United Kingdom.

Certain Shopify features may use information about your interactions with our store, other merchants and Shopify to improve or personalise your experience. For some of these activities, Shopify may be responsible for responding to requests about its use of personal information.

You can learn more by reading the Shopify Consumer Privacy Policy or visiting the Shopify Privacy Portal.

International Transfers

Some service providers, including Shopify, may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we use or rely on appropriate safeguards as required by law. These may include:

  • Transfers to countries recognised as providing an adequate level of protection
  • The UK International Data Transfer Agreement
  • The UK Addendum to approved Standard Contractual Clauses
  • Other lawful transfer arrangements

Third-Party Websites and Links

Our website may contain links to websites or services operated by third parties.

Third-party websites have their own privacy and security practices. We are not responsible for their content, security or handling of personal information.

You should review the relevant privacy policy before submitting information to a third-party website.

A link does not necessarily mean that we endorse the third party.

Security

We use reasonable technical and organisational measures intended to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

No security system or method of transmitting information online is completely secure. You should avoid submitting unnecessary sensitive or confidential information through our Contact Us form.

If you create an account, you are responsible for keeping your login details secure and should not share them with anyone.

Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The appropriate retention period depends on factors including:

  • Whether the information is needed to provide an account or service
  • Order, payment, return and refund requirements
  • Tax, accounting and product-safety obligations
  • Fraud prevention
  • Dispute resolution
  • The establishment or defence of legal claims

When information is no longer required, we will delete or anonymise it where reasonably possible.

Automated Processing

We and our service providers may use automated tools to identify potentially fraudulent or suspicious transactions.

We do not normally make decisions based solely on automated processing that have legal or similarly significant effects on you. If this changes, we will provide the information required by law.

Children’s Information

Our website and services are not intended for children under 18, and individuals under 18 must not place orders.

We do not knowingly collect personal information from children. If you believe a child has provided personal information through our website, please notify us through our Contact Us form so that we can investigate and take appropriate action.

Your Data-Protection Rights

Depending on the circumstances and subject to legal exceptions, you may have the right to:

  • Request confirmation that we process your personal information
  • Request access to the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete personal information
  • Ask us to restrict how we use personal information
  • Object to processing based on legitimate interests
  • Object to direct marketing at any time
  • Request the transfer of certain information in a portable format
  • Withdraw consent where processing is based on consent
  • Raise concerns about automated decision-making

You can exercise your rights using the Contact Us form on our website.

We may need to request information to verify your identity before completing a request. We will respond within the period required by applicable data-protection law.

Data-protection rights are not absolute, and we may be permitted or required to retain certain information. If we cannot fulfil a request, we will explain the reason where the law permits.

You will not be treated unfairly for exercising a data-protection right.

Marketing Preferences

You may unsubscribe from promotional communications at any time using the unsubscribe option included in the relevant communication.

You may also ask us to stop using your personal information for direct marketing through our Contact Us form.

We may still send essential service communications concerning orders, payments, delivery, returns, refunds, security or changes affecting your account.

Complaints

If you have concerns about how we collect or use your personal information, please submit a complaint through the Contact Us form on our website.

We will review the complaint and respond in accordance with applicable data-protection law.

You also have the right to complain to the UK Information Commissioner’s Office. Information about making a complaint is available at ico.org.uk/make-a-complaint.

We encourage you to contact us first so that we have an opportunity to address your concerns.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, website, services or legal obligations.

The revised policy will be published on our website with an updated revision date. Where required by law, we will provide additional notice of material changes.

Contact Us

For questions about this Privacy Policy, complaints, consent withdrawals or requests to exercise your data-protection rights, please use the Contact Us form at belfastbeardcompany.com.

THEBELFASTBEARDCOMPANY LTD, trading as Belfast Beard Company, is the data controller responsible for the personal information described in this policy.